Every culture builds its sacred images. Ours are made by brands.

This series examines consumer ritual as a contemporary form of collective belief. The Coca-Cola bottle is taken seriously as a global icon, embedded in everyday life and emotional memory in ways that few religious symbols still manage.

The gold backgrounds are a deliberate reference to devotional painting, the gilded ground that once placed figures outside ordinary time and declared them worthy of attention and desire. In these paintings, that same ground frames a body in the act of consuming. The sacred gesture and the commercial one occupy the same visual register.

These works ask what it means that the images shaping our desires are designed, tested, and optimized by people we will never meet.